Fill Life All The Way Up 'Til The Ice Floats DisCOVER THE STORY A legacy brand inspired by Robert 'Bob' Opitz — a WWII veteran, father of five, and the man behind the toast that became a way of life. More Than A Brand. A Way of Life Whether you’re gathered around the fire, toasting a good story, or living slow with the ones you love—this brand was made for moments that matter. Shop The Brand